Oct 13, 2020
Paul talks with marketing executive and CEO of the Natural Diamond Council (NDC) David Kellie about how his fresh perspective positions him well for the role of leading the industry’s category marketing effort. Paul and David also discuss what made De Beers’ “A Diamond is Forever” campaign so successful, what distributing marketing content is like in 2020, how the media covers the diamond industry and where to draw the line with “too much transparency” in retail.
Hosted by: Paul Zimnisky
Guest: David Kellie
Guest plug: www.naturaldiamonds.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.